Joan Berns

As the Marketing Director for Swiss Photo Club, Joan brings a wealth of international business expertise to the SPC Academy. Her background includes managing large-scale marketing projects for some of the most iconic names in American retail, bolstered by an MBA and a deep understanding of brand growth. Based in Switzerland since 2018, Joan now leads the marketing modules of the Business of Photography course, where she empowers photographers to transform their passion into a professional brand, fusing their artistic vision with commercial strategy.