Create Your Photography Website
How to build a photography website
Course Info
In today’s competitive photography world, having a personal website is no longer optional — it’s essential. Whether you’re looking to attract clients, sell prints, or simply showcase your best work, this course will guide you step-by-step to build your own professional portfolio website.
Led by our expert instructor, this live workshop is designed specifically for photographers. You’ll gain a clear understanding of what makes an effective website, discover the best platforms to use, and most importantly — build your site during the course, with expert guidance and live feedback.
In this course, you will learn:
- Why every photographer needs a portfolio website
- The key elements of a successful photography website
- How to choose the right platform (Squarespace, Format, Wix, WordPress, etc.)
- Hands-on: Build your website together with the instructor
- Tips to optimise your site for visibility and impact
This course is open to all levels — no coding knowledge required. You will leave the workshop with a fully functional website that reflects your unique photographic style.
Attend in person at our studio or join live via Zoom — same interactive experience, your choice.
Course Outline
Module 1: Why Every Photographer Needs a Website
• The role of a website in your photography career
• Portfolio vs. social media: understanding the difference
• How a website increases your credibility, visibility, and bookings
• Real-world examples of how photographers benefit from having a site
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Module 2: What Makes a Great Photography Website
• Key elements of an effective photography website
• Home, Portfolio, About, Contact, Blog, Shop
• Design principles for photographers (minimalism, user flow, consistency)
• Analysis of excellent photography websites (live examples and discussion)
• Common mistakes to avoid
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Module 3: Choosing the Right Website Platform
• Overview of top platforms for photographers:
• Squarespace, Wix, Format, WordPress, Pixieset, Zenfolio, etc.
• Pros and cons of each based on needs, budget, and skill level
• Domain names, hosting, and email setup basics
• Recommended tools and add-ons
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Module 4: Build Your Website – Step by Step
• Guided website setup based on the platform of your choice
• Designing your homepage and navigation
• Creating your portfolio galleries
• Writing strong About and Contact pages
• Adding optional features (blog, store, booking calendar, etc.)
You’ll build your site live during the session — the instructor will be available to answer questions and help troubleshoot in real time.
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Module 5: Final Touches & Going Live
• Mobile optimization and speed check
• Essential SEO and visibility tips
• Connecting your custom domain
• Publishing your site and next steps
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Bonus: Ongoing Resources & Feedback
• Access to replay (Zoom participants only)
• Option to book 1-on-1 review or troubleshooting session after the course
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Swiss Quality in Photography Education
Swiss Photo Club is one of the most highly rated photography schools in Europe, with an impressive average rating of 4.95 out of 5 from our students. We offer both short-term and long-term photography education, designed to suit all levels and learning goals. Our standardized curriculum ensures consistency across all our classes and instructors, and is updated annually to stay aligned with the latest trends and techniques. Upon completion of any course, participants receive a certificate recognizing their achievement and progress.
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